someday group
A Brand Marketing Studio
Developing integrated digital, content, and experiential strategy at the pulse of culture.Good Brands Made Here.
Digital · Social · Experiential · Founder
Digital
$60K–$125K
Earned Media Value · One PR Drop
Every storyline, launched like a product.
Social
No. 32 → Top 10
Social media value · Zoomph
Built the affinity and the audience.
Experiential
150 of 150
Selection Sunday
Premier events, designed and sold out.
Founder
My résumé is pretty cool.
USC · Gatorade · UCLA
Melanie J. Shell
I never wanted to work in sports. I had somebody's dream job for twenty years. I sold athlete stories to brands, then spent three seasons building Made Here and the brand platform behind UCLA Women's Basketball, the 2026 national champions.Now I build brands on purpose. Good brands made here.
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