Brand Marketing Studio

someday group

A Brand Marketing Studio

Developing integrated digital, content, and experiential strategy at the pulse of culture.Good Brands Made Here.

Made Here: one brand across digital, social and experiential

Digital · Social · Experiential · Founder

Digital

Navy Made Here baseball cap, front view

$60K–$125K

Earned Media Value · One PR Drop

Every storyline, launched like a product.

Social

Phone playing an owned media video with palm trees

No. 32 → Top 10

Social media value · Zoomph

Built the affinity and the audience.

Experiential

Stage with three stools for a panel, under a spotlight

150 of 150

Selection Sunday

Premier events, designed and sold out.

Founder

Melanie J. Shell

My résumé is pretty cool.

USC · Gatorade · UCLA

Melanie J. Shell

I never wanted to work in sports. I had somebody's dream job for twenty years. I sold athlete stories to brands, then spent three seasons building Made Here, the brand platform behind UCLA Women's Basketball, the 2026 national champions.Now I build brands on purpose. Good brands made here.

See the work →

© 2026 Someday Group LLC